Vice President, Marketing

Growth and Strategy · Toronto, Ontario
Department Growth and Strategy
Employment Type Full-Time
Minimum Experience Executive

BlueDot is growing and as a result we are looking for a Vice President, Marketing to join our team of BlueDotters!


The main objectives of this exciting new role are to establish a high performing marketing team to enable B2G/B2B market growth to double revenue year over year through progressive brand building, communications and lead generation strategy and management. 


Remote role: anywhere in Canada.


Who we are:  


BlueDot protects people around the world from infectious diseases using human and artificial intelligence. Our software-as-a-service solution combines medical and public health expertise with advanced data analytics to track, contextualize, and mitigate infectious disease risks. Our global early warning system combines more than 100 datasets with proprietary algorithms to deliver critical insights on the spread of infectious diseases. In December 2019, we flagged an undiagnosed respiratory syndrome in Wuhan, China. In January 2020, we published the world's first scientific paper on COVID-19, accurately predicting its global spread. Our team understands the complexity of the challenge in front of us – and that the urgency to solve the problem has never been greater.   


Our culture:  


We are a Certified B Corp, have a Glassdoor rating of 4.7, are Diversio certified, a 2020 LinkedIn Top Start-Up and have been recognized as a Top 50 Best Place to Work in Canada, Best Place to Work for Women, Best in Technology, Best for Youth, and Best Start-Up!  


Driven by a Purpose Bigger than Ourselves 

United by a common purpose to create a healthier, safer, and more secure world, free from the impacts of dangerous infectious diseases, we understand the complexity of the challenge in front of us, and that it is so much bigger than any one of us. Together, we are motivated to positively impact lives around the world, to do no harm, and to elevate each other through respect and encouragement. Building careers through collaborative discovery and learning, our people tackle complex challenges with diverse expertise not assembled elsewhere.  We promote personal fulfillment in the workplace by removing barriers, politics and exclusion, believing in the philosophy that by creating a positive environment we all have the opportunity do the most meaningful work of our lives. 

Our values:  


Our values are not just words on a wall. They are our compass and they guide us in our work, in the decisions we make and in how we treat each other:  


  • Be the Change  
  • Think Without Borders  
  • Lift Others Up  


What you will do in more detail:  


  • Assess, strategize, build, and lead a core marketing team over the next 3-6 months
  • Grow BlueDot’s global brand awareness within target market segments
  • Proactively and strategically manage BlueDot’s communications and PR strategy
  • Develop and Manage BlueDot’s Lead Generation strategy and efforts
  • Establish Paid, Earned and Owned (PEO) media performance targets including roadmap quarterly performance growth targets
    • Operationalize measurement methods/dashboards and regular executive reporting on all key marketing performance metrics including the examples above and marketing ROI 

    What you bring to BlueDot: 

    • Post-secondary education in marketing, communications, public relations or equivalent experience 
    • 15+ years (10 within senior leadership) of B2G and/or B2B marketing experience, with deep knowledge of all facets of marketing leadership in a software/data-product focused business including multi-channel brand management, lead generation, PR/Communications strategy, go-to-market development, product launch, messaging, incentives
    • 5+ years of SaaS marketing B2B experience with lead generation strategy and execution focus including proven history of achieving incremental growth targets
    • Proven marketing team builder with a track record of building teams to grow with the business
    • Demonstrated success in a fast-paced, high-growth start-up environment, as well as the ability to thrive in a dynamic, constantly evolving industry
    • Performance focused individual with experience working from concept to completion, dealing with ambiguity and working toward clarity, while maintaining high quality in outcomes and a strong sense of accountability
    • Exceptional communication skills, solid understanding of the media industry tracking capabilities (preferably Public Sector (Government) and Fortune 2000 companies)
    • Experience working on projects in Life Sciences or heavily data-rich organizations a plus
    • Strong creative campaign ideation skills, examples of having led innovative marketing campaigns to drive qualified leads and conversions to revenue
    • Hands on, evidence of having done the work vs. only leading the work 

    What we offer our team:  


    • Meaningful work that truly has purpose  
    • As a smaller, agile team, we offer roles with impact  
    • Your contributions are integral, your voice will be heard  
    • A competitive comprehensive compensation package  
    • Outstanding health, vision and dental benefits   
    • Employee and Family Assistance Plan  
    • A health and wellness spending account   
    • Generous vacation and other PTO  
    • A home office setup allowance   


    We are working fully remotely due to COVID-19 until at least January 2022 – post pandemic we will continue with our remote first culture with the opportunity for a hybrid/flexible office space in downtown Toronto accessible to our team but without the requirement to work from the office.  


    Together let’s create a healthier, safer, and more prosperous world.   


    For more information, visit us at:  


    BlueDot recognizes that challenges remain in achieving the full participation of equity-seeking groups (including women, Indigenous Peoples, persons with disabilities, members of visible minority/racialized groups, and members of LGBTQ2+) in tech careers and is committed to identifying and eliminating barriers that may exist within its own hiring process, programs, and practices. 


    BlueDot is committed to fair and accessible employment practices. If you are contacted for a job opportunity, please let us know how we can best meet your needs and advise us of any accommodations required to ensure fair and equitable access throughout the recruitment and selection process. 


    We thank and appreciate all applicants for their interest. Only those selected for an interview will be contacted. Please no agency calls.  

    Thank You

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    • Location
      Toronto, Ontario
    • Department
      Growth and Strategy
    • Employment Type
    • Minimum Experience