Senior Marketing Manager

Growth and Strategy · Toronto, Ontario
Department Growth and Strategy
Employment Type Full-Time
Minimum Experience Experienced

BlueDot is growing and as a result we are looking for a Senior Marketing Manager to join our team!


Reporting to the Chief Revenue Officer, you will work cross-functionally with sales and product to lead the design of marketing programs: defining strategies and campaign guidelines, setting reporting requirements, and the overseeing the implementation and maintenance of marketing initiatives.


Who we are: 
BlueDot protects people around the world from infectious diseases using human and artificial intelligence. Our software-as-a-service solution combines medical and public health expertise with advanced data analytics to track, contextualize, and mitigate infectious disease risks. Our global early warning system combines more than 100 datasets with proprietary algorithms to deliver critical insights on the spread of infectious diseases. In December 2019, we flagged an undiagnosed respiratory syndrome in Wuhan, China. In January 2020, we published the world's first scientific paper on COVID-19, accurately predicting its global spread. Our team understands the complexity of the challenge in front of us – and that the urgency to solve the problem has never been greater.  

Our culture:

We are a Certified B Corp, have a Glassdoor rating of 4.7, are Diversio certified, a 2020 LinkedIn Top Start-Up and have been recognized as a Top 50 Best Place to Work in Canada, Best Place to Work for Women, Best in Technology, Best for Youth, and Best Start-Up! 

Driven by a Purpose Bigger than Ourselves
United in a common purpose to create a healthier, safer, and more secure world, free from the impacts of dangerous infectious diseases, we understand the complexity of the challenge in front of us, and that it is so much bigger than any one of us. Together, we are motivated to positively impact lives around the world, to do no harm, and to elevate each other through respect and encouragement. Building careers through collaborative discovery and learning, our people tackle complex challenges with diverse expertise not assembled elsewhere.  We promote personal fulfillment in the workplace by removing barriers, politics and exclusion, believing in the philosophy that by creating a positive environment we all have the opportunity do the most meaningful work of our lives.

Our values:

Our values are not just words on a wall. They are our compass and they guide us in our work, in the decisions we make and in how we treat each other: 

  • Be the Change (our heart) - Making a meaningful difference through our work - for each other, for our customers, and for the world. Taking initiative, ownership, and action.
  • Think Without Borders (our mind) - Freeing our minds from conventional thinking, discovering without fear of failure, and learning from our customers - we make impossible challenges possible. 
  • Lift Others Up (our soul) - Creating space for all those inspired by our purpose, elevating each other and fostering mutual growth. Our unique perspectives valued, respected and included.


What you will do in more detail


  • Manage, develop and communicate the marketing planning process end to end, incorporating key stakeholder priorities and organizational initiatives
  • Lead generation focused marketing efforts to increase marketing qualified leads
  • Accountable for ongoing management, refinement, development, and communication of the BlueDot marketing plan
  • Leverage best practices to eliminate pain points and implement a revised approach to optimize outcomes where required
  • Oversight of end-to-end execution of marketing campaigns, from campaign planning and execution to results and implications; includes sharing information cross-functionally
  • Support the branding and identity development of the company with a full review and refresh by the end of year two by establishing, managing and executing brand strategy across multiple channels
  • Partner cross-functionally to advise stakeholders on results, make data driven decisions for continuous improvement and identification of new opportunities
  • Lead the communication, documentation and training around the marketing planning process, marketing policies and procedures
  • Provide adequate training, education and follow up to ensure that the goals and objectives of the intake process are clear
  • Work with People and Culture to hire, train, mentor and manage a team of marketing professionals to deliver quality marketing campaigns to plan


What you bring to BlueDot


  • Passionate about wanting to help make the world healthier, safer, and more prosperous and alignment with our vision and our values
  • Post-secondary education in marketing, communications, public relations or equivalent training
  • 8+ years of B2B product marketing experience, with deep knowledge of all facets of product marketing including product launch, messaging, personas, journey mapping and incentives
  • Demonstrated success in a fast-paced, high-growth start-up environment, as well as the ability to thrive in a dynamic, constantly evolving industry
  • Performance focused individual with experience working from concept to completion, dealing with ambiguity and working toward clarity, while maintaining high quality in outcomes and a strong sense of accountability
  • Demonstrated project management experience; strong organizational skills, attention to detail, and ability to plan and prioritize
  • Ability to build relationships, collaborate and influence across all levels, functions, geographies - internal and external
  • Exceptional communication skills, solid understanding of the media industry tracking capabilities (preferably Public Sector (Government) and Fortune 2000 companies), and be very comfortable with Microsoft Office Suite of products
  • Exceptional attention to detail when it comes to writing, editing, producing and presenting on-brand content across media
  • Experience leading a team of 2 or more marketing professionals
  • Experience working on projects in Life Sciences or heavily data-rich organizations a plus

What we offer our team:


  • Meaningful work that truly has purpose
  • As a smaller, agile team, we offer roles with impact
  • Your contributions are integral, your voice will be heard
  • A competitive comprehensive compensation package
  • Outstanding health, vision and dental benefits 
  • Employee and Family Assistance Plan
  • A health and wellness spending account 
  • Generous vacation and other PTO
  • A home office setup allowance 


We are working fully remotely due to COVID-19 until at least January 2022 – post pandemic we will continue with our remote first culture with the opportunity for a hybrid/flexible office space in downtown Toronto accessible to our team but without the requirement to work from the office.


Together let’s create a healthier, safer, and more prosperous world. 


For more information, visit us at:


BlueDot recognizes that challenges remain in achieving the full participation of equity-seeking groups (including women, Indigenous Peoples, persons with disabilities, members of visible minority/racialized groups, and members of LGBTQ2+) in tech careers and is committed to identifying and eliminating barriers that may exist within its own hiring process, programs, and practices.


BlueDot is committed to fair and accessible employment practices. If you are contacted for a job opportunity, please let us know how we can best meet your needs and advise us of any accommodations required to ensure fair and equitable access throughout the recruitment and selection process.


We thank and appreciate all applicants for their interest. Only those selected for an interview will be contacted. Please no agency calls. 

Thank You

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  • Location
    Toronto, Ontario
  • Department
    Growth and Strategy
  • Employment Type
  • Minimum Experience